JOURNAL
Stitching Culture
Embark on a journey into the world of Scarlett Poppies through the eyes of our visionary founder & Creative Director, Linda Augustsson.
With a Swedish heart and 25 years immersed in the vibrant tapestry of India, Linda’s designs are a celebration of diversity and cultural fusion. Each piece reflects the elegance of her Swedish roots entwined with the rich colors and textures of her beloved India. Linda has been a driving force in the textile industry, leading her own design and sourcing agency in Delhi since 2002. Her commitment to sustaining unique craftsman skills in India has left an indelible mark on the Indian garment industry, positively impacting the livelihoods of thousands of workers in the textile sector.
Linda's unwavering vision centers around promoting exquisite products made in India on a global scale. Her dedication adds value to the Indian vertical supply chain, fostering a unique blend of craftsmanship and cultural richness.
Scarlett Poppies is the canvas where Linda's Swedish roots harmonize with her Indian vision. Each garment is a testimony to this fusion, marrying Scandinavian shapes with the allure of beautiful Indian novelty fabrics. Exquisite traditional embroidery techniques, a tribute to the skilled artisans and tailors of India, elevate every creation.
