· By Scarlett Poppies

Introducing: the SHIMMERS collection

Our resort collection SHIMMERS is launching end of October – just on time to escape to the sun as gloomy, cold November days kick in.

SHIMMERS is a whisper of the warmth and sun we dream of in the colder months. Energy, optimism, dreams of tropical escapes when we are craving it the most.

Shimmering water and majestic, elegant peacocks inspired us while creating this collection, featuring bold sleeves and bright colours, but also exquisite embroidery and applique details in unexpected fabric combinations, light and airy as the sea breeze.

Peacocks – the symbol of beauty - is expressed in different ways, from feather-inspired prints to Broderie Anglaise artworks and unexpected placement embroideries.

With Shimmers, we are also introducing softest cashmere pieces. Refreshingly simple, yet thoughtful and utterly feminine companions to transcend seasons.

Be naturally bold and beautiful. Just like a peacock.


3 AM was the set alarm time for the day of the Shimmers photoshoot, to reach our stunning shoot location at a rustic beach just outside Fujairah, a few hours’ drive from urban Dubai.

We got there just on time to witness the stunning sunrise; the morning sun reflecting on the blue-calm water and the overwhelming peacefulness that only untouched nature brings.
The setting was stunning, the chaos was real and the end result is a photoshoot with magical images, taking us back to the true core essence of Scarlett Poppies' brand.

Here are a few snippets – curated especially for you!