Our Founder

Linda Augustsson, born and raised in Sweden, is the Creative Director and passionate soul behind Scarlett Poppies.

With design and sewing merging as her hobby at a very young age, pursuing a future career within the fashion industry appeared as if it was written in the stars. She has spent the last two decades of her professional career living in India, working within the textile industry and and traveling the world.

Through Continuum Buying Agency, a design-driven buying agency born in Linda’s living room in early 2002, she has been an integral part of applying better practices within the Indian garment industry, positively impacting the livelihood for thousands of workers in the textile industry.

Linda has created her own unique handwriting, combining Scandinavian shapes and beautiful Indian novelty fabrics - elevated by exquisite, traditional embroidery techniques, true to the Indian heritage of skilled artisans.

Each Scarlett Poppies garment is the result of her love for beautiful, well-made clothes and not least the efforts of our passionate and skilled tailors and artisans.

Timeless clothes created with the desire to make any woman feel beautiful and comfortable the moment she slips into our world.