Our story
Linda Augustsson, born and raised in Sweden is the Creative Director and passionate soul behind Scarlett Poppies.
With design and sewing emerging as her hobby at a very young age, pursuing a future career within the fashion industry appeared as if it was written in the stars.
Linda moved to India at the age of 25 to establish a liaison production office for one of the largest Swedish retailers, to be based in Delhi. After her one-year contract ended, she decided to stay in India and work as a freelance designer.
Linda created her own unique handwriting combining Scandinavian shapes and beautiful Indian novelty fabrics - elevated by exquisite, traditional embroidery techniques true to the Indian heritage of skilled artisans.
Just a few months into freelance designing, she saw the need of shortening cultural bridges between foreign brands and retailers, and the Indian supply chain.
Continuum Buying Agency, a design-driven buying agency, was born in Linda’s living room in early 2002. It was, at the time, a unique of its kind buying agency and based on Scandinavian ethics, values, complete transparency, and modern work processes.
Each Scarlett Poppies garment is the result of her love for beautiful, well-made clothes and not least the efforts of our passionate and skilled tailors and artisans. Timeless clothes created with the desire to make any woman feel beautiful and comfortable the moment she slips into our world.
Introducing Minga x Scarlett Poppies
Introducing Minga x Scarlett Poppies: a collaboration celebrating our shared passion for craftsmanship with a collection of handcrafted hats. Known for their dedication to authentic, sustainable products, Minga is an independent, women-led, and Indigenous-powered brand rooted in both San Diego, CA, and the highlands of Ecuador. Their work celebrates artisanal traditions and the natural beauty of raw materials, creating products that reflect a deep respect for nature and community.
Together, we share in the spirit of Minga by uniting our communities and artisan networks. Each hat is shaped by hand using natural wool or paja toquilla straw, carefully pressed, trimmed, and finished to perfection. Minga’s artisans incorporate vegetable-tanned leather accessories to add a timeless touch, all while minimizing waste and honoring traditional practices.
As we launch this collection, we invite our community to experience the shared values that guide us—authenticity, sustainability, and a passion for meaningful connection. Through Minga x Scarlett Poppies, we aspire to share stories, inspire, and extend the artistry of heirloom craftsmanship to our global family.
Let’s flourish together, with creations made to inspire, endure, and connect us across cultures and generations.
Introducing Scarlett Poppies x Gustoko
Introducing Scarlett Poppies x Gustoko: a collection that brings together our shared values of heritage, artisanal craftsmanship, and sustainable fashion with a line of beautifully handcrafted bags. Gustoko, a Portuguese brand, who proudly celebrates the artistry of Philippine weaving, creating bags that honor tradition while offering timeless style.
In collaboration with Scarlett Poppies, Gustoko has crafted exclusive designs that reflect the spirit of the modern woman—elegant, bold, and thoughtful. Each bag is handmade in small batches by skilled artisans who use natural, locally sourced materials such as buntal, abaca, sabutan, and raffia. From vibrant fibers to delicate shells, stones and wooden accents, each detail showcases the exceptional craftsmanship and dedication in every piece.
Together, we unite our visions to create accessories that tell a story. Each Gustoko bag in this collection is a testament to the beauty of Filipino heritage and a reminder of our commitment to fair trade practices and environmental kindness. Our artisans, many of whom are women, are empowered to take their time, ensuring each bag is crafted with care and authenticity.
We invite you to discover these unique bags, each made to be a lasting companion on your journey.
