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Why Scarlett Poppies

Our creative director Linda grew up on the dreamy, beautiful Scandinavian countryside and fell in love with nature from her earliest childhood. She was obsessed with beautiful flowers growing wildly and naturally across the endless fields - and the fact that one would find them where least expected. There was one particular flower though that stood out among all the others, with its stunning beauty and vibrant color; the red poppies – and they naturally became her favourite.

With the strong connection to the Scandinavian roots and nature, it just felt so natural to name our brand Scarlett Poppies. 

Scarlett expresses our passion and true love for what we do. Our passion for beautiful, authentic details, craftsmanship, and clothes made to last beyond one season. 

Poppies illustrate what our collections and customers are all about. Clothes that are attractive and often delicate and feminine just like the showy, irregular flower petals; each of them is truly unique in their shapes and visual expressions. But the poppies are also a sign of how we would like our customers to feel the moment they slip into our world; beautiful, unique, confident, feminine, and not least free.

And just like poppies on a field, Scarlett Poppies craves sunshine and you find us where you least expect to.

 Embrace nature, feel the sky - let your soul and spirit fly!