Sustainability preaches that humans should form harmonic relationships with the natural environment. By doing so, Earth’s natural resources and ecosystems shall be preserved, thereby sustaining and meeting the needs of future generations. Each individual can do his/her part in ensuring that this mission is sustainable.
Sustainability for brands means creating in a way which is most considerate of humanity and the environment. The goal is to have a system which works without leaving a negative footprint. The fashion industry accounts for about 10% of global carbon emissions, and nearly 20% of wastewater. And while the environmental impact of flying is now well known, fashion consumes more energy than both aviation and shipping combined.
More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.
From an environmental perspective, the aim should be to minimize any undesirable environmental effect of the product’s life cycle by: (a) ensuring efficient and careful use of natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc); (b) selecting renewable energy sources (wind, solar, etc) at every stage, and (c) maximizing repair, remake, reuse, and recycling of the product and its components.
Next time you’re shopping, do your research. Pay close attention to how brands use the term "transparency." Do they really mean it and prove it? Does the brand take initiatives with the fabrics used? Are they committed to ethical/sustainable practices? It’s easy to forget the impact of a purchase or the power you have as a consumer. There are small steps we can take each day to pave the path toward a more sustainable fashion future.
THANK YOU FOR FOLLOWING US ON OUR JOURNEY - AND FOR CREATING A BETTER TOMORROW TOGETHER! 🖤